MY LEADERSHIP STYLE
I am a Transformational Leader
I enjoy motivating people and seeing them grow.
As a transformational leader, I strive to develop my followers and focus on their strengths to accomplish a goal or task. My approach is to inspire and motivate. At the heart of my leadership style is empathy, collaboration, and a focus on purposeful design that benefits both people and business outcomes.
With over 17 years of experience in digital media, I have seen many challenges and success stories.
I achieve success by focusing on four fundamentals areas:
People Success
- Developing confident high-performers
- Igniting creativity through inspiration
- Co-piloting the careers of my direct reports
- Encouraging personal growth and development
- Keeping goals aligned through regular 1:1's
- Caring about my team, peers, and partneres as people
- Recognizing team members for good work
- Providing timely and helpful feedback, delivered with empathy and encouragement
- Building inclusive and diverse teams with various design skillsets and backgrounds
My approach to leadership is rooted in empathy. By truly understanding my team members’ unique strengths, I aim to create an environment where creativity thrives, and individuals feel empowered to grow and contribute their best work.
Partner Success
- Getting UX a seat at the table is a crucial part of the product development process.
- Ensuring designers, stakeholders, and engineers are in alignment
- Conduct routine follow-ups to ensure we are meeting our shared objectives.
- Amplifying business and operational goals we are striving to achieve
- Identifying issues early and working through them together
- Cultivating an environment of trust and accountability
I believe the best outcomes emerge from strong partnerships built on trust, alignment, and shared purpose. Great design happens when cross-functional teams work together to solve meaningful problems.
Project Success
- Aligning projects to roadmaps, and quarterly and yearly planning goals
- Ensuring designers have enough maker time as opposed to meeting time
- Catalyzing project retrospectives to foster more learning and self-awareness
- Design, product, and engineering have a shared sense of ownership over project success.
- Identify pain points early on to reduce scope increase.
- Conducting cross-functional engagements to ensure the project teams are aligned.
I embrace an iterative approach to project success, where testing, feedback, and continuous refinement help align team efforts with user needs and business goals.
Process Success
- Ensuring product development is customer-driven by incorporating user research and strategy properly
- Solving design debt, developing design systems, and ensuring quality and consistency are upheld
- Aligning design ops, workflows, and structures with business goals
- Representing design in town halls, strategy decks, planning cycles, and org design
- Helping designers prioritize competing priorities for maximum efficiency from multiple stakeholders across multiple projects
- Evaluating processes for their ROI and removing or simplifying cumbersome processes
Process improvement is key to efficient and effective teams. By stripping away unnecessary complexity, I ensure workflows remain simple, customer-driven, and focused on high-impact outcomes.
Leadership Perspective
Anyone can have a title that equates them to being a leader; however, a leader is defined by the action taken when faced with adversities. I am a leader who moves and motivates my team to overcome challenges from all directions by utilizing communication channels, identifying problems early, listening, and providing guidance.
True leadership isn't just about guiding teams—it's about inspiring and empowering them to overcome challenges with creativity, confidence, and resilience.
Guiding Principles
At the core of my approach to leadership and design is empathy. Every decision starts with a deep understanding of the needs of users and team members. I prioritize purposeful, customer-driven solutions that solve real problems and deliver meaningful results. Collaboration is essential to my process, as I believe the best outcomes emerge when cross-functional teams work together to amplify creativity and impact. Success is achieved through iterative learning—testing, gathering feedback, and continuously refining to align with both user needs and business goals. I strive to simplify complexity, ensuring that every experience is intuitive, seamless, and valuable for everyone involved.
